Scott Zack
Owner, Creek Equity. Investor and entrepreneur.
Scott Zack is the owner of Creek Equity, a private investment company in Bloomfield Hills, Michigan that founds, funds, and acquires businesses. He is an entrepreneur first and an investor second, and he has spent more than two decades starting, buying, and running companies in Michigan.
Scott did not come to investing from a trading desk or a fund. He came to it from the operator's chair: hiring the first employee, signing the first lease, making payroll in a hard month, and learning what separates a business that survives from one that compounds. That experience is the foundation of Creek Equity. The firm invests its own capital, not a fund's, which means it can move when a decision is right and hold for as long as a business needs.
Building companies
Scott has built businesses across markedly different industries: healthcare services, pharmacy benefit management, transportation and logistics, concrete construction, and consumer apparel. Each started with the same question. Is there a customer with a real need, a team capable of serving it, and a path to something larger than it is today?
Through Creek Equity, that work takes three forms. Founding new companies from a blank page, recruiting the leadership, and funding the early months. Backing founders at the earliest stages, when a company is still mostly a plan and a person. And acquiring established businesses with loyal customers and room to run, then adding the capital, management depth, and focus they need to grow.
In every case Scott works directly with the people who lead the business. He is on the phone, in the building, and in the numbers. The emphasis is practical: sound operations, strong teams, disciplined capital, and steady growth that lasts.
How he invests
Creek Equity operates under a written Investment Policy Statement adopted by its Investment Committee. Capital is held in tiers with distinct purposes, from multi-generational core holdings to a liquidity reserve that lets the firm act when an opportunity appears. Risk is managed through diversification, written exposure limits, and governance, not through forecasts.
That structure reflects how Scott thinks about wealth: as something to be preserved and grown across generations, with a share directed to purposes beyond financial return. He measures success over decades, not quarters.
What he looks for has not changed in twenty years. Operators who know their business cold and do what they say they will do. Products and services customers already want. A plan he can explain in a page. And a reason to believe the business can be meaningfully bigger with the right partner behind it.
The Ohio State years
Scott attended The Ohio State University, where he played forward for the Buckeyes men's basketball team. He credits competitive team sports with shaping how he approaches business. Preparation matters more than talent. Accountability is not optional. And the best results come from putting the right people in the right roles and trusting them to play their position.
Those habits show up in how Creek Equity runs today: in the weekly rhythm of operating reviews, in the written memo that precedes every investment, and in the insistence that a strong team beats a strong idea.
Michigan
Scott lives in the Bloomfield Hills, Michigan area, and Michigan is where Creek Equity does most of its work. He believes the state has more good businesses and more capable operators than it has patient capital, and he intends to keep closing that gap one company at a time.
He is always looking for the next company to build, back, or buy. If you are a founder with an idea, an owner thinking about what comes next, or an adviser with a business that fits, he would like to hear from you.