Insights
Notes from Scott Zack on building, backing, and buying companies in Michigan: how Creek Equity thinks, what it looks for, and what two decades of operating have taught.
October 4, 2026
Why Creek Equity writes a one-page memo before every investment
A single page forces clarity. If an investment cannot be explained in one, it is not ready to be made.
September 28, 2026
What playing basketball at Ohio State taught me about building companies
Preparation, accountability, and the right people in the right roles. The habits that win games are the habits that build businesses.
September 21, 2026
Four tiers of capital: how a private investment company thinks about allocation
Core, growth, aspirational, and liquidity. Each tier has its own purpose and its own clock, and keeping them separate is what lets us be patient.
September 14, 2026
The case for buying good Michigan businesses
Michigan has more sound companies and capable operators than it has patient capital. That gap is where Creek Equity does its best work.
September 7, 2026
What I look for in the first meeting with a founder
Not the pitch deck. The questions a founder asks, the numbers they know without looking, and whether they have already thought about what could go wrong.